When my coach shared someone else’s case to identify the same thoughts I had, I couldn’t help but notice this strong resistance. It has little to do with her, but how I react to the comparison.
Deep inside, we all want to be known for our uniqueness – that we are genuinely different from others and want to be accepted as we are.
When consulting clients for personal brands, I often hear people say “I’m different”, and positioning the brand and services becomes nearly impossible.
In marketing, it's important to separate ourselves from the work. This can be challenging especially when we are our service and brands.
A helpful way to think about it is our service isn't about us but the audience. The true uniqueness is our creative thinking, interpretations, and problem-solving that resonate and contribute.
