It’s us and people we seek to serve.
If serving people’s needs is the reason that we are in business, understanding the audience and their needs is the center for us to reach them and connect.
If we have a vision and belief on changing the status quo and how things can be, telling what we see and where we are heading to help us lead and connect.
The subtle but drastic difference between the two often confuses people. It’s because that understanding ourselves and seeing us in the market place is beyond marketing but self-awareness and assessment. Going from the both sides at the same time creates unnecessary stress and confusion that works for no one.
Knowing which one that you align is important to choose your marketing approach and set expectations.
