When offering a product or service, we want to learn who our super audience is. They are the biggest fans who will jump on board and rave about what we offer.
They are the people who line up outside the Apple store in the middle of the night to get their hands on the newest models.
They are the first ones on the presale page of everything we sell.
They come back again and again.
Treat your super audience as if they are the only ones you care about. When they are satisfied, the others will likely be too.
