It’s easy to focus on transactions: here is a need in the marketplace, and here is a service to meet that need, the baseline of being in business.
If we want to create a change, to make things better, transaction isn't going to cut it. Among a sea of businesses and organizations that focus on transactions, what's the difference?
Making a promise on the other hand that articulates the change we want to see can stand out. Let it be known by spreading the words.
There is a difference between: building consensus to sustain transactions versus building consensus to follow the promise.
The former maintains a status quo where you might see people being busy defending themselves, driven by status, struggling with keeping employees and attracting potential customers, or doing own thing without knowing what's happening with the others.
The latter leads and inspires with clarity, rallies people around, and creates the change together.
When an established business or organization doesn’t have the North Star, we shouldn’t expect much out of what they say or do.
