In many ways, branding is a meaning-finding journey for who we are and what we do.
Instead of focusing on our service process, techniques, and unique quality, we are on the journey of seeking our calling.
Getting to the brand promise - the change we set out to make takes time and effort. Compared to the promise, it's easier to focus on marketing copy or build social media. But the short-term rewards don't always pay for the long-term results.
There are many reasons that we don't attract enough interest in what we offer or connect to the right audience. Often in that mix, not having a proper brand is the reason that constantly makes us wonder about ourselves, our work, and even the direction for marketing communications.
With a brand as anchor, we have a clearer point of view seeing everything else around us.
