The branding phase is a critical time for businesses and individuals to establish their brands and commit to the journey ahead.
It looks different for everyone but roughly around these situations.
For individuals, a brand helps when we:
· start a business and launch a website.
· have a separate product or service to launch with the existing credibility and reputation.
· need a personal hub where the audiences make one stop to access all that we do.
For businesses, it often happens when:
· the established business loses audiences because the market has shifted, or the story that they have been telling is no longer relevant, or have a change of ownership and management team and need to start again.
· a startup needs to have a story for seed funding or a story that needs to be updated and look more established in order to be acquired.
· a startup needs a brand to commit to its journey ahead, look more credible, and gain the trust of its audiences.
A brand is a beacon that guides everything we do for our business and creation. It saves us from doing things that don’t align and makes it easier to decide where to focus our time and energy when we know what will contribute to our goals. It’s like a bullseye point that anchors our wide-range talents, interests, and passion.
Often the question isn't about whether we need a brand or not, but if we have enough courage to take a stand and own it.
