The superfan exist almost in every business, organization or system. It’s the group of people who use a service or product more frequently than the others, and it’s often called super users in marketing. I call them superfan because users sound like something else.
Knowing who the superfans are and what make them happy are important for businesses because improving products and services for the superfans means meeting the expectation for the others too automatically. This is a way for business to stay remarkable and keep their competitive edge in the marketplace.
Valuing superfans is an organizational culture. Even though superfans exist everywhere, it doesn’t mean that they are valued the same.
“We want to hear from you” could mean different things between the reassurance for “us” vs. our commitment and accountability to you.
