I saw this quote a few days ago.
"Apathy can be overcome by enthusiasm, and enthusiasm can only be aroused by two things: first, an ideal, to take the imagination by storm, and second, a definite intelligible plan for carrying that ideal into practice." Arnold J. Toynbee
Ideal has nothing to do with convenience or follow suit, but lead without guarantee.
Jacqueline Freeman wrote a book about the bee-centered beekeeping, Song of Increase. Seth Godin’s newest book is about “humans are the point”, Song of Significance.
If you join the choir of the world, what song would you choose to sing?