A rare item is sold for millions of dollars at Christie’s.
The same item would be priced virtually nothing at a flea market if the seller has no knowledge about it.
A ticket to Beyoncé’s concert starts at $130.
The same songs cost nothing if you tune in to the public radio station.
If you are selling scarcity, you are serving the chosen few.
If you are selling accessibility, making it easy for the mass majority to understand and acquire is the key.
Confusing the two helps nobody.
