Needs don’t conflict. Strategies do.
We use strategies to meet our needs. When peeling the strategy layer all the way back, we see that we all share universal human needs.
The strategies to meet them are different from person to person. In marketing, strategies include processes, values, culture, goals, business models, promises, etc. This is why having clarity around these aspects is so important to businesses and organizations.
Our strategies often speak volumes about who we are.
