For the long established organizations and systems, the organizational alignment is a big challenge after 20, 30 or more years in business.
Many reasons lead to the misalignment among the promise made to the public, mission and vision statement, values, service and even the category they are in. Among all of them, belief is in the center of everything.
Is the belief that worked 20, 30 years ago still relevant today?
Until we see what we truly believe, it’s challenging to rebrand or make any meaningful changes to the current system.
