Our offering is one thing, and how we do it matters even more.
With the same message, we can lecture it so people listen to us for an hour or show a video clip to tell a story.
The message is the same, but when we change the medium, we change the outcome. Seeing how the medium impacts people differently is empathy and learning.
The offerings and the culture we operate in are both essential. They help us do better work when we learn to see them.
