The branding process isn’t what makes the brand. A framework helps, but ultimately, working with people helps us see ourselves and our brands.
Marketing is often about building awareness and taking action, even when professionals are involved. The best practices don’t come from an external source but from the people who step into the ownership of the decisions and actions. This has been a consistent trend for decades.
Marketing can be straightforward, such as making videos, writing blog posts, or sending newsletters, but it can also be complicated when we need to figure out who we make the videos for, what changes our blog posts set out to make, or how to connect so we can help people by sharing what we see and know.
Because marketing is about making connections, we treat each project as if we were learning it for the first time.
