The auto payment system works. It prevents people from losing their health insurance because of missed premium payments, child care services, or credit card late payment fines.
However, the auto payment only works when canceling is possible.
When we can't cancel the service we no longer need, ongoing payment becomes a nightmare—not just for the customers but also for the business.
Compared to a customer's loss of a few hundred dollars, it costs the business tremendously more—the trust in a brand that costs millions of dollars to rebuild.
