It’s a vague term for many people unless you have a job that defines the meaning. It can be different things in different lines of work, here are a few to consider:
Be on time
Show up
Be helpful
Delight but not pleasing
Meet customers where they are and go from there.
Help your colleagues/partners to succeed.
Emotional competency to handle disagreements and challenges
Respect. No matter what.
Keep learning, as things are changing faster than ever