Every brand needs a story. A good brand story is especially help if we seek to connect with people through our brands.
There are four elements to tell your brand story: the audience, you, time and the change you seek to make. I will dive in on all four elements of brand story in the following days.
For brands that address social issues, until we are clear about the brand story, it could be challenging to understand the connection we are longing for and the journey we embark on.
